BUSINESS AND ECONMIC ENVIRONMENT

The subject provides understanding of different aspects of Business and economic environment with specail reference to business in INDIA .

1. BUSINESS ENVIRONMENT 
  • Nature of business environment .
  • Business as an economic institution , system and structure .
  • Business as social , political and legal forces institution .
  • Technological and natural environment .TQM .
  • Global Environment .
  • Regulation of foreign investment and collaboration .


2.GOVERNMENT BUSINESS RELATION   
  • Social Responsibility of Business and Government .
  • Recent Developments in Business Environment in India .
  • Market Freedom Liberalization , Privatization , Globalization .
  • WTO and its impact .
  • Consumer Protection .
  • Divestment .

3. MACRO ECONOMICS :
  • Macro Economics : Concept , Definition and relationship with micro .
  • National Income Accounting .
  • Aggregate Demand and Supply .
  • Consumption , Saving and investment .
  • Classical and Keynesian Theory of Employment .

4. MACRO ECONOMIC MODELS :
  • The Keynesian Multiplier Model  .
  • Tax Multiplier Model .
  • Foreign Multiplier .
  • The Consumption Function .

5. MONEY :
  • Money :Definition , Nature , classification .
  • Fisher's quantity theory of money .
  • Origins of demand for money .
  • Banking and supply of money .

6. THEORIES OF INTEREST AND RATES :
  • Classical and Keynesian Liquidity Preference Theory of Interest .
  • Inflation : Measurement , Cost and types .
  • The Phillips Curve and Inflation .

7. MONETARY AND FISCAL POLICY :
  • Monetary Policy : Meaning and concept .
  • Impact on Prices and Output .
  • Fiscal Policy , Deficits and Public Debt .
  • Exchange Rate Policy .
  • FEMA and FERA .