The objective of the subject is to help the student gain the understanding of concepts of International marketing , types of international markets , foreign trade and other aspects .
1. INTERNATIONAL MARKETING :
2. SCANNING OF INTERNATIONAL ENVIRONMENT :
3.FACTORS AFFECTING INTERNATIONAL TRADE :
4. EXPORT DOCUMENTATION :
5. PRODUCT :
6.PRICING STRATEGIES :
7. INTERNATIONAL DISTRIBUTION SYSTEM :
8. PROMOTION IN OVERSEAS MARKET :
1. INTERNATIONAL MARKETING :
- Definition , Concept , Basis of International Trade .
- Theories of International Trade.
- Difference between Domestic , International , Multinational , Global Markets .
- EPRG Framework .
2. SCANNING OF INTERNATIONAL ENVIRONMENT :
- Social , Political , Legal , Economic.
3.FACTORS AFFECTING INTERNATIONAL TRADE :
- Methods of Entry , Types of Regional Agreements .
- Role of IMF and WTO in International Trade.
4. EXPORT DOCUMENTATION :
- Concept , Documents , Procedure .
- Institutional Support for Export Documentation in India .
5. PRODUCT :
- Definition , Types of Product .
- Identifying new products .
- International Product Planning , Product Design Strategy.
- Product Elimination , Adoption and Diffusion of New Products .
- Branding Strategies .
6.PRICING STRATEGIES :
- Factors affecting International Prices .
- Methods of Pricing , Pricing an International Product .
- Transfer Pricing , Exchange Rates and its impact on Pricing .
- High Sea Pricing .
7. INTERNATIONAL DISTRIBUTION SYSTEM :
- Direct and Indirect Channels .
- Factors affecting International Channels .
- Wholesale and Retailing .
8. PROMOTION IN OVERSEAS MARKET :
- Perspectives of International Advertising .
- Standardization VS Localization .
- Global Media Decisions .
- Global Advertising Regulations , Industry Self Regulation.
