GLOBAL MARKETING SYLLABUS

The objective of the subject is to help the student gain the understanding of concepts of International marketing , types of international markets , foreign trade and other aspects .

1. INTERNATIONAL MARKETING :
  • Definition , Concept , Basis of International Trade .
  • Theories of International Trade.
  • Difference between Domestic , International , Multinational , Global Markets .
  • EPRG Framework .

2. SCANNING OF INTERNATIONAL ENVIRONMENT :
  • Social , Political , Legal , Economic.

3.FACTORS AFFECTING INTERNATIONAL TRADE :
  • Methods of Entry , Types of Regional Agreements .
  • Role of IMF and WTO in International Trade.

4. EXPORT DOCUMENTATION :
  • Concept , Documents , Procedure .
  • Institutional Support for Export Documentation in India .

5. PRODUCT :
  • Definition , Types of Product .
  • Identifying new products .
  • International Product Planning , Product Design Strategy.
  • Product Elimination , Adoption and Diffusion of New Products .
  • Branding Strategies .

6.PRICING STRATEGIES :
  • Factors affecting International Prices .
  • Methods of Pricing , Pricing an International Product .
  • Transfer Pricing , Exchange Rates and its impact on Pricing . 
  • High Sea Pricing .

7. INTERNATIONAL DISTRIBUTION SYSTEM :
  • Direct and Indirect Channels .
  • Factors affecting International Channels .
  • Wholesale and Retailing .

8. PROMOTION IN OVERSEAS MARKET  :
  • Perspectives of International Advertising .
  • Standardization VS Localization .
  • Global Media Decisions .
  • Global Advertising Regulations , Industry Self Regulation.